BRICS Media: Creating new ways to share content



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CAPE TOWN – The BRICS Media Forum 2018, a high-level dialogue between BRICS media organizations, took place in Cape Town last week.

The forum was attended by leaders of 38 major media organizations from the BRICS countries as well as some African countries, including Liberia, Kenya, Tanzania, Namibia, Malawi, Zambia, Uganda and Ghana, including news agencies, newspapers, radio, television and digital media. The BRICS Business Council and the Independent Media Executive Chairman presented the action plan of the BRICS Media Forum

"Under the theme" BRICS Media Cooperation – Promoting a Just and Inclusive World Order & # 39; 39, we reached a consensus after extensive exchanges held on:

* Strengthening the BRICS narrative and the responsible role of the media

* Imagining a global future shared by constructive journalism and development and seeking ways to strengthen cooperation BRICS Media and Africa

"We, as participating media organizations, believe that the world is developing, transforming and adapting, and we are confronted with growing uncertainties and destabilizing factors. "Main objectives

The main objectives of the Plan of Action presented by Survé are as follows:

* Encourage exchanges between public and private media organizations in our countries

* Establish a BRICS media academy for journalists.

* Create a BRICS Portal or Agency

* Create an Environment where there can be People Exchanges between Journalists

* Disseminate Positive and Balanced Stories

"BRICS Media Participants have unanimously agreed to a cooperative action plan in a spirit of fairness, pragmatism and mutual benefit.We should improve mutual learning and build on each other's experiences. BRICS media organizations need to adapt to the trend and take on new challenges, use opportunities such as this important forum to engage in high-level discussions, mutual visits to share experiences, learn from each other and explore together the path of media innovation and development The participants unanimously agreed to adopt the 2018 Cape Town Declaration by agreeing to exchange information content, creating a media landscape that confirms the value of the integrity of information, upholding the principles of responsible journalism and putting in place "

" We, in as BRICS media organizations, are united and with one voice to declare that we should be included. We have the opportunity to report in a free and impartial way on issues pertaining to our own countries and our member countries, "Urvé

said. International media representatives who participated in the Media Forum included:

* South Africa, led by Dr. Iqbal Survé, Independent Executive Chairman of the Media

* China, Mr. Cai Mingzhao, Chairman of the Xinhua News Agency.

* India, Mr. Mukund Padmanabhan, editor-in-chief of The Hindu

* Brazil, Mr. Jose Juan Sanchez, president of the CMA group

* Russia, Mr. Dmitri Gornostaev, deputy editor, Sputnik

Adri Senekal De Wet is editor-in-chief of Business Report.

-BUSINESS REPORT

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