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By Jane Kirby, PA Health Writer
New figures show that the rate of skin cancer has risen by 45% in a decade, with young people also suffering from the disease.
Cancer Research UK found that melanoma rates – the most deadly type of skin cancer – had increased significantly between 2004-2006 and 2014-2016, the latest figures available.
Rates increased by more than one-third (35%) among women and 55% among men.
Overall, the number of cases has increased from 18 to 26 per 100,000 population.
Although melanoma is even more common among people over 65, rates among 25- to 49-year-olds have increased 70% since the 1990s.
The number of cases increased from nine cases per 100,000 population in 1993-95 to 16 per 100,000 in 2014-2016.
According to the charity, the rise of package travel in the 1970s and the recent rise in cheap flights have resulted in an increase in the number of people traveling to the country, sometimes several times a year, this which puts their skin at risk under the sun's effect.
But he added that the increase in rates was also due to increased awareness of the disease, which has led more and more people to seek a diagnosis.
Melanoma is the fifth most important cancer in the United Kingdom and the second most important in people aged 25 to 49 years.
Experts estimate that almost nine out of ten cases could be avoided if people protected their skin with high concentration factor sunscreen.
A single sunburn every two years increases the risk of melanoma by three.
Michelle Mitchell, Executive Director of Cancer Research UK, said: "If some people think that tanning is a sign of good health, there is no healthy tan, it is your body trying to protect itself from harmful rays.
"These statistics underscore the importance of our" Choose Your Own "campaign, which encourages people to adopt their natural complexion and adopt environmentally friendly behaviors."
Karis Betts, head of health information at Cancer Research UK, said: "The safety of the sun is not only valid when you go abroad, the sun can be powerful enough to start burning in the UK April to the end of September.
"It's important that people protect themselves properly at home and further away when the sun is shining.
"We want to encourage people to adopt their natural look and protect their skin from UV rays, by looking for shade, by covering and applying sunscreen regularly at least 15 and four or five times. stars."
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