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Brunello Cucinelli, representative of Italian fashion, and a series of technical executives are slammed online for Photoshopping by the only two female executives present.
The photo, which Cucinelli posted on his personal Instagram account on May 30, features familiar faces like Dropbox CEO, Drew Houston, LinkedIn founder Reid Hoffman, and former Twitter CEO Dick Costolo ( the CEO of Amazon, Jeff Bezos, would also have photo).
But if you take a closer look, it seems that something is wrong with the two women executives, Peek CEO Ruzwana Bashir and Sunrun Co-CEO Lynn Jurich. See for yourself:
The photo was taken at what was nicknamed the Solomeo summit in Solomeo, Italy. According to GQ, Cucinelli invited members of the technology elite to his hometown to explain how to make the world a better place, to eat and to wander through nature.
Read more: Jeff Bezos, Drew Houston and a group of technical experts traveled to an isolated Italian village to meet the fashion-obsessed fashion designer (whose jerseys can cost $ 3,000)
After the summit, GQ has been meeting with Cucinelli and one of his guests, the Nextdoor co-founder, Nirav Tolia, by publishing a comprehensive overview of why Silicon Valley is so obsessed with Cucinelli.
On Wednesday morning, BuzzFeed reporter Ryan Mac noticed that the image had been photoshopped:
Business Insider contacted Brunello Cucinelli's press line and received the following statement:
The meeting was an informal affair between friends where we captured group photos. When we realized we did not have a photo where all participants were represented, we added photos of two women CEOs taken over the weekend. The photos were shared and approved by all participants, including the two women, Lynn Jurich and Ruzwana Bashir, before posting them on Instagram. They also shared the group photo on their own instagram handles. We wanted to say no evil or had no malicious intent to do so and we are sorry.
GQ has since deleted the image from his post, saying that the photo "did not meet the editorial standards of GQ".
Although the Photoshopped image seems to have been an unusual workaround for forgetting to take a group photo at the top, it highlights a larger problem: there were only two women present at the event.
Although Photoshop fails, it can happen to anyone, even though more women were participating in the event, they might have completely avoided the problem.
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