Bruno Mars’ first clothing line channels his Alter Ego

Mars remembers starting the line design process over a year ago. He had the Lacoste creative team sit down for a formal PowerPoint presentation. “I couldn’t find a laser pointer, so I used a wand and pointed out the different colors and shapes [that I wanted to use], “he said.” At the end of the PowerPoint, there was also a picture of a big explosion with the caption ‘World Domination’. ”

The line has resulted in a collection of ready-to-wear, shoes and accessories that all recall the 70s, but have a decidedly more dressy and modern feel. Of course, being Lacoste, there’s also a heavy dose of sportswear influences, striped tracksuits and groovy camp-collar shirts with exaggerated collars. “I wanted necklaces up to the elbows,” says Mars. “There is something beautiful and powerful about a necklace being great. It gives confidence to the wearer; it looks like a cape. Lacoste’s classic t-shirts and polo shirts, featuring the iconic crocodile logo, are also present. “The crocodile gave him a sense of sporting heritage,” Totter says. Prices range from $ 90 for t-shirts to $ 280 for patterned zip-up jackets.

Given that this was Mars’ first time designing, Trotter says she was overall surprised by her knowledge of the fit and eye for detail. “I would sometimes ask my husband to take our children to eat ice cream, so they couldn’t see [Bruno] on the screen and tell all their friends, ”Totter says. “Bruno is obsessive. He had a clear vision and he instinctively knew if something was wrong.

Out in the countryside, Mars can be seen wearing 70s inspired pieces as well as chic pieces like aviator sunglasses that he also designed. Mars also enlisted friend and singer-songwriter Anderson Paak to model with him. “He and I worked quietly on a project together,” teases Mars on the music front.

In fact, Mars found that the design process was not that different from writing music. “When I write a song it’s all about emotion: what do I want people to feel,” he says. “I approached clothes the same way: how do I want to feel when I put on this jacket?” He wants people to live the life of Ricky Regal – as if they “levitate when they walk in somewhere – at a grocery store or at a party”.