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Bud Light presented his A-game for his Super Bowl publicity this year, once again relying on medieval characters made famous last year for their "Dilly, Dilly!" Line.
The advertisement featured a cargo of corn syrup mistakenly brought to Bud Light Castle. The king said the delivery should be for the competitor of the brewing company, Miller Light, since Bud Light says he does not use corn syrup to make his beer.
And then, the quest starts!
The king and his servants roll the giant cask of corn syrup through the mountains, forests and monstrous waters of the kingdom until they reach Miller Light's castle.
Unfortunately for them, Miller Light has already received his shipment of corn syrup. The medieval servant of Castle Miller Light suggests carrying the barrel of corn syrup to Coors Light because they also use corn syrup.
And so, the quest continues through the valleys, forests, and mountains until the inhabitants of Bud Light reach the kingdom of Coors Light – and alas, that is their barrel of corn syrup .
The commercial of Bud Light ends with a note from the Coors Light keeper who says, "Let's be clear, we are preparing Coors Light with corn syrup!
Look at the full advertising below:
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