Burger King NZ removes "ignorant" chopsticks



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The fast food giant released the short clip on social media with the caption: "Take your taste buds to Ho Chi Minh City with our sweet chili Tendercrisp Vietnamese." On Tuesday, there was no record of this on Burger King NZ's Instagram, Twitter, or Facebook pages – although the burger was still on the menu on the company's website.
CNN sought the advice of Burger King. However, the company's chief marketing officer, James Woodbridge, is apologetic for this advertisement, the New Zealand Herald reported on Monday.

"We are so sorry that the advertising seems insensitive to our community," Woodbridge said. "We have removed it and this certainly does not reflect our brand's values ​​regarding diversity and inclusion."

"I could not believe that ads of such blatant ignorance still existed in 2019," she told CNN. "I could not believe that such a concept had been approved for such a big and known company."

Mo said the chopsticks have been used for centuries. It therefore seemed "insane and insulting" to describe them as an awkward and oversized utensil.

"It's as if their thought process was:" What is Asian? Chopsticks! "And I just did it without worrying about types of messages that their customers could infer, "she added.

Chinese model: Dolce & amp; The Gabbana advertising campaign has almost ruined my career & # 39;
The announcement comes after fashion brand Dolce & Gabbana released a series of promotional videos last year featuring an Asian model who is struggling to eat Italian food with chopsticks.

The situation was exacerbated by the derogatory remarks allegedly sent by Stefano Gabbana's personal Instagram account, although Gabbana and the luxury brand claimed that their accounts had been hacked.

The comments angered social media users as the brand canceled a major show in Shanghai just hours before the scheduled start.

CNN's Stephy Chung and Oscar Holland contributed to this story.

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