Butterfinger fans say they hate the new chocolate bar recipe

The old and the new version of Butterfinger.Hollis Johnson / Business Insider

Butterfinger fans panic about Candy's new recipe.

In February, Butterfinger's parent company, Ferrero, launched the "Better Butterfinger" campaign, with the slogan: "No one puts my finger on my best Butterfinger".

The campaign highlighted the recipe recipe Butterfinger, which uses Jumbo peanuts larger, a higher percentage of cocoa and milk in the chocolate coating and cuts of TBHQ preservative and hydrogenated oils. This campaign was the brand's biggest advertising campaign for more than a decade, said Business Insider Kristen Mandel, Senior Marketing Director at Ferrara, a company owned by Ferrero.

Read more: Nutella's parent company launches "Better Butterfinger" advertising campaign to highlight the mbadive changes in the candy brand

However, many Butterfinger fans claim that the new recipe has ruined the beloved sweet.

"The new recipe has removed most of the flavor and leaves an unpleasant aftertaste, unless the new recipe is changed, hopefully again, Butterfinger will disappear as a brand in two years," said Bob. Walker, 74 years old lawyer. and former Butterfinger fan, said Business Insider.

Other unhappy Butterfinger lovers share their concerns on social media.

The old and the new version of Butterfinger.Hollis Johnson / Business Insider

Butterfinger's social media pages were flooded with negative comments on the new recipe.

"The new butterfinger is terrible! We will not buy more before going back to the old recipe," reads a comment on Facebook. "Why change a good thing?"

"The best fan here … your new recipe is a basket, go back to the drawing board," we read.

A third says, "When will the original Butterfingers come back? Let's pretend that the new recipe is ok because it's definitely NOT !!"

The comments on Instagram are also negative. Almost every article on the platform has been bombarded with comments criticizing the new recipe.

Butterfinger / Instagram

"The news is really bading, bring back the old recipe, please," commented one person.

"New recipe means I never buy it again." So sad, wrote someone else on a different post.

Butterfinger has championed the new recipe, a representative stating that it's not uncommon for such changes to meet "praise and criticism" and that the brand remains proud of the product available today.

"Butterfinger sales have experienced periods of double-digit growth while broadening the brand's appeal to reach more consumers," said a representative in an email to Business Insider. "This is a clear improvement over last year, when Butterfinger was losing consumers and was facing a double digit sales decline."

When Business Insider told Mandel early this year of the risk of negative feedback from the new recipe, she said the company was not worried about the positive feedback from loyal fans and new consumers during tests.

"Every time you change, a super, a super set may not like that," Mandel said. "But consumer feedback makes us confident."

The Business Insider Taste Test has reinforced Mandel's optimism. The updated chocolate bar was less sweet and healthier than the original, with a slightly different texture – this changed our taste of the testers. Clearly, others do not agree.

The renovation of the chocolate bar follows Ferrero – the owner of Nutella, Ferrero Rocher and Tic Tac – acquiring Nestlé's Butterfinger for $ 2.8 billion, as well as the rest of Nestlé's US candy portfolio. According to Mandel, the company began the redesign of Butterfinger immediately after the closing of the transaction in April 2018.