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Manufacturers and retailers are accused of instigating consumers to buy unhealthy products "dangerously" after the results of new surveys.
The survey, conducted by Action On Sugar and Action On Salt (in badociation with Children & # 39; s Food Campaign), is the largest of its kind. It revealed that half (51%) of the 526 food and beverage products that use cartoons on packages that appeal to kids are unnecessarily high in fat, saturated fat, sugar, and / or salt.
The investigation also revealed that some products using popular television and movie characters were 99% sugar and that half of all the products were so unhealthy that they could not be advertised on television during broadcasts. for children or in Transport for London.
The remarkable products containing a lot of sugars and fats are:
- Kinnerton Paw Patrol, six mini-chocolate bars containing more than 60% sugar and 17% saturated fats – a 12g tablet of chocolate would give a four-year-old child more than a third (38%) of the time. maximum recommended daily intake of sugars)
- Pieces of Paw Patrol milk chocolate containing 60% sugar – consuming four pieces would give a four year old six year old with 12g of sugar (almost two-thirds of the maximum recommended daily intake)
- Dr. Moo Quick Milk Magic Sipper Strawberry contained 94.0 g / 100 g of sugar – which equates to more than 23 c. Sugar tea (5.6 g / straw).
The results of this survey prompted Action On Sugar, Action On Salt, the Children's Campaign (Children's Foods) and other organizations to call for a complete ban on such marketing tactics targeting unhealthy products.
They also called for mandatory nutrition labeling, giving parents the opportunity to make healthier choices.
According to the organizations, if the marketing on children's packaging followed the same advertising codes as those defined by the Advertising Advertising Practices Committee, half of them would not meet the eligibility criteria and therefore could not not be announced to an audience under 16
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