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The first quarter of 2019 was not particularly successful for Apple: sales figures for the flagship iPhone dropped significantly. But a model remains in demand.
The iPhone has long been considered one of the most popular and successful smartphones in the world. But a saturated market and strong competition seem to weigh on the Apple iPhone division. Sales and profits declined significantly in the first quarter. An iPhone model seems to be well received by Apple customers: the iPhone XR. This should have resulted in a survey conducted by the CIRP market research institute with 500 US Apple customers.
iPhone XR more popular than the best models
This latest model was introduced with the iPhone XS and iPhone XS Max during the last speech and represents the cheapest phones 2018. If any of the reasons why the iPhone XR is so popular with customers? In any case, it is at least in the United States that models are currently in high demand. According to the study, 60% of participants would have access to the latest three models of iPhone. 38% of them opted for the iPhone XR, although technically weaker.
Decrease in iPhone sales
If the model can help iPhone sales jump on the leaps? Because Apple could not last with nice numbers. The turnover has decreased by 5% to 58 billion dollars. Even the profits left with $ 11.56 billion compared to the $ 13.8 billion worth of the previous year to be desired. Apple has not revealed exact figures on iPhone sales so far, but badysts estimate a drop in sales to ten million units during the quarter. The Group is trying to remedy this situation with an intensified service sector such as Apple Music or iCloud.
The reason for the decline in sales is probably due to the devices themselves, which have a longer life due to their improved performance, in addition to a saturated market. In addition, the group spoiled by the success knows a strong competition from China, which wishes in particular to conquer the Chinese market. In the fourth quarter of 2018, Apple's business was reduced to $ 10.2 billion compared to the previous year, when iKonzern, with its key product, could generate a revenue of 13 billions of dollars.
Editors finanzen.ch
Image Source: istock / winhorse, Noam Galai / Contributor / Getty Images, Apple Inc., Marcio Jose Sanchez / AP
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