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What should Twitter do? It needs to attract more users with innovative features beyond its core service and find ways to monetize them. He hasn’t done either in the past decade. To be fair, the company has tried in recent months. Last November, Twitter launched fleets, a copycat version of Instagram Stories and Snapchat Stories. So far, however, it doesn’t seem to be taking off. In my experience, a lot of the stories on Fleets are just screenshots of individual tweets, defeating the purpose of the new feature. Twitter is also testing an audio chat room product called Spaces, again copying the competition – this time the startup Clubhouse. But the success of these two offers is not guaranteed.
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