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The Here card service is working with Amazon on a new navigation solution based on Alexa Auto. This gives car manufacturers a complete voice-activated solution for vehicle guidance. […]
Alexa, please, take me home fast: while many automakers are using CES to present their standalone solutions to get ahead, here's above, Hero wants to simplify navigation in the car. To this end, the Card Service has partnered with Amazon, from which a complete voice-activated solution for routing must emerge.
The solution is based on Alexa Auto and will be an integral part of "Here Navigation On-Demand". Car manufacturers benefit from complete navigation and voice control with the solution. The badistant accesses live traffic information for route planning and should also help the driver to find local points of interest.
In addition, Alexa also supports services off the road. For example, the badistant can record reminders or notes by voice and remind the driver of upcoming appointments. In the future, the solution could also be supplemented with a location-dependent contextual reference through the integration of "Here Open Location Platform". For example, the command "Alexa where to turn" would be enough to launch a more precise navigation instruction.
From the application to the universal navigation service
Here was originally developed as a card service for Nokia smartphones. In 2015, the technology was then taken over equally by German automakers Audi, BMW and Daimler. Since then, other renowned players have joined the card service with Intel, Bosch and Continental. Common expertise will help establish Here as an interesting alternative to Google Maps and Apple Maps. At the same time, automakers want to use the Here technology to get the latest in autonomous driving data.
* Stefan Bordel is author at COM! professional.
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