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The Linkedin professional network will be able to broadcast videos of conferences or events later. The new feature calls "Linkedin Live".
Jochen Siegle
During a trial period, Linkedin users in the United States can stream live video this week. (Image: screen capture)
Linkedin's career platform continues to grow to become a content platform. According to a report published by the American magazine Tech, users of the social network should "Techcrunch" will be able to stream video in real time in the future.
The new "Linkedin Live" feature will be available for testing in the US starting this week. It will initially be used for conference videoconferencing, product launches, mentor content, webinars, celebrity quizzes, or events such as awards ceremonies.
Stream Events
Businesses and business users can send live video feeds to selected users and groups. However, in the future, feeds should not only be by invitation, but users should also be able to request to participate in a live broadcast.
Linkedin works with several streaming video specialists, such as Wirecast, Switcher Studio, Wowza Media Systems, Socialive or Brandlive, to facilitate video streaming. But Microsoft, which owns the career network since 2016, is also a technical partner. The software company enables live coding in the cloud via its Azure media services.
Enjoy the video boom
It is more than likely that after the test performed in the United States, the feature will be available worldwide. Until now, Linkedin users could publish their own textual contributions and news on the platform.
Since the summer of 2017, you can also share video recordings (not live). Linkedin to "Techcrunch," said Linkedin. The functionality on the platform is currently the fastest growing format. Other social networks such as Facebook and Twitter or the video portal of Google, Youtube, have long been offering live video features.
Continuous training by the moving image
Linkedin claims to have nearly 550 million users worldwide. The largest corporate network in the world has long relied heavily on video training. Linkedin members can share videos via the desktop PC and in the mobile application.
Live video is currently one of the biggest trends on the net and especially on the social web. Linkedin's parent company, Microsoft, has also benefited greatly and, according to the latest quarterly report from this segment, has seen strong growth. In particular, high interaction rates have been achieved with Linkedin members.
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