CBD infused foods become a reality as consumers turn to cannabidiol to improve health

Cannabidiol (CBD) is increasingly known for many reasons, but the most convincing is the supposed health effects of phytocannabinoids. Although DBC companies generally can not make health claims, they can strive to widely distribute quality DBC products so that consumers who want to try DBC can easily become part of their lives. Unsurprisingly, the most accessible and preferable form for CBD consumers is edible products.

A growing health profile

The popularity of the CBD has certainly been greatly enhanced by the continued coverage of the cannabis legalization process over the past year. Fortune expects the industry will expect an annual business turnover of $ 20 billion by 2020, following the adoption of the 2018 Farm Bill.

Not surprisingly, the health benefits of the CBD continue to spread with celebrity endorsements, word of mouth recommendations and enthusiastic media coverage. Although some reports still claim that there is no medical evidence of the use of CAD, many studies have been completed and yield positive results.

In the sports industry, for example, research on CBD badistance to traumatic brain injuries in professional athletes is considered very promising. It has become one of the most effective alternatives for pain relief and inflammation. In fact, football players, boxers and martial artists find that taking CBD is particularly effective for their medical problems. In addition to obvious joint and muscle problems, these athletes also face concussions and other physical injuries, many of which are mitigated by the use of HBD.

Outside the arena, CBD is also praised by those who deal with epilepsy. The reduction in seizures has attracted a lot of attention, thanks to Epidiolex, a herbal drug derived from CBD and the first of its kind. It is approved by the Food and Drug Administration (FDA) in the United States.

The CBD has also had positive effects on children with autism, according to studies by Israeli researchers. With a treatment period of at least seven months and patients soaked in CBD oil, the results show a significant improvement in the child's communication levels and a decrease in problem behavior.

In addition, there is growing evidence that CBD can also be used to treat many symptoms of multiple sclerosis, a disease of the central nervous system that can cause nervous system damage. Patients who take CBD oil have shared a decrease in spasms without affecting their psychomotor functions.

The treatment of anxiety-related disorders, which affects 18% of the US population, about 40 million adults, is another very promising area. People who take it every day in various forms have widely noted the calming effects of CBD. Well administered, it is considered by many to be a safe alternative to selective serotonin reuptake inhibitors (SSRIs) such as Prozac. The anxiolytic effect of CBD acts in the same way as that of SSRIs, reducing levels of anxiety and stress.

Trade in edible products and CBD-based beverages

As the CBD market grows in the United States, even edible products become readily available and available. Sport sports drinks are a particularly logical option and are described as a "new possible category" of drinks.

Various companies are also entering the game: CannTrust Holdings (NYSE: CTST) (TSX: TRST) has planned a wide range of CBD-based beverages. The company offers Brewbudz ™, "a technology of cannabis-infused coffee and tea pods", with a patent filed in North America and Australia. For the moment, it's only available in Nevada.

Finally, PotNetwork Holdings, Inc. (OTCMKTS: POTN) – its new Brain Chill Slavey machines will dispense a variety of flavored beverages such as wild cherry, cola, grapes, blue raspberry, lemonade and iced coffee. Each 12-ounce cup of these drinks contains 100 mg of high-quality, full-spectrum CBD extract. Its subsidiary, Diamond CBD, also offers a ton of choices of edible CBD-based products, from jelly candies to lollipops and cakes.

Illegal Burger, one of two growing restaurant chains owned by West Coast Ventures Group Corp. (OTCMKTS: WCVC), also provides EVERX to its customers and increases its orders to meet the high demand of its customers. The company has also recently introduced its CBD-infused Burger Bowl, the first of many items from its upcoming CBD menu. The WCVC is officially launching into the cannabis industry, hoping to be the first restaurant to further push the concept of fast-casual.

All eyes on the CBD

For many CBD companies, all these value-added features deserve to be examined, mainly because they place companies in an advantageous position and give them many selling points to promote their products. CannTrust, PotNetwork and Illegal Burger pave the way for the flourishing of CBD companies, whether offering or offering many benefits, that's only part of their job or their primary objective. The three companies emphasize the growing consumer demand for CBD and offer the general public high quality products.

Nevertheless, the FDA is issuing more and more warning signals to companies that make health claims, including those related to Alzheimer's disease, cancer, and other diseases.

It is therefore incumbent upon CBD companies to pay attention to any claims they make beyond the quality, ingredients and quantity of CBD in the marketed products. That being said, consumers seem to settle the claims themselves because they have extensive experience in the treatment of nutritional supplements.

Interestingly, one of the most interesting results from a recent survey showed that those who do not intend to try CBD are more likely to be aware of its positive attributes. In addition, those who are considering trying CBD say that they are more likely to try it in the form of food or drink.

This means that companies providing edible products impregnated with CBD have the opportunity to take advantage of this growing consumer awareness. The way forward seems to be moving towards an imminent boom in the CBD market, where scientists, industry watchers and entrepreneurs will likely share space for many years.

(Image selected by Foodio via Shutterstock)

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