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- Bud Light has aired a series of ads criticizing Coors Light and Miller Lite for using corn syrup at Sunday's Super Bowl.
- "Bud Light is starting this fight for a simple reason, they are scared," MillerCoors CEO Gavin Hattersley said in a note to the distributors.
- In 2018, sales of Bud Light, Miller Lite and Coors Light all declined, with Bud Light recording the largest decline.
The President and CEO of MillerCoors has criticized Bud Light in response to the Super Bowl commercials of the beer brand.
On Sunday, Bud Light ran a series of ads criticizing Coors Light and Miller Lite for using corn syrup for making their light beers.
Read more: Coors Light, Miller Lite and Corn Producers Slam in Bud Light for Super Bowl Ads Promoting the Use of Corn Syrup by Beer Giants
"Bud Light is starting this fight for a simple reason, they are scared," MillerCoors CEO Gavin Hattersley said in a note to distributors, quoted in Behind Beer, a blog owned by the beer giant.
"Coors Light and Miller Lite are making breakthroughs and Bud Light has no answer," continued Hattersley. "We are entering the competitive game and are ready to take more market share."
Despite its best-selling beer status in the US, Bud Light sales fell 5.5% in 2018, Brewbound reports, citing IRI data. Coors Light sales fell 3.9%, while Miller Lite sales fell 1.3%.
"Bud Light's Super Bowl ads only highlight a key difference between Bud Light and some other light beers," said Anheuser-Busch InBev in a Business Insider statement. "This effort aims to bring transparency to consumers and raise the category of beer."
Americans are increasingly abandoning some of the biggest beer brands for wine, spirits and marijuana.
Millennia, in particular, are more likely to prefer spirits and wine than older generations. And, when they drink beer, they drink more craft beer, which means that big brands such as Bud Light and Coors Light are particularly affected.
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