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Global research by Pepsodent found that children are 7 times more likely to skip brushing if their parents don’t brush their teeth twice a day.
According to the study, when a parent brushes twice a day, the probability that a child will skip brushing is only 9% and when a parent skips brushing, the probability that a child will also skip brushing. brushing is 69%.
To commemorate World Oral Health Day, a day set aside globally to raise awareness about oral hygiene, Unilever’s Pepsodent brand presents #BrushWithMe, a campaign designed to remind parents of their responsibility to take care of their oral health and that of their children, and to encourage families to come together better.
The #BrushWithMe global campaign builds on new research data and highlights the importance of creating good oral care routines within the family.
Mame Serwah Saifah, Oral Care Brand Manager at Unilever Ghana is optimistic about the opportunity that exists to make positive change and empower parents to develop better oral care habits for the whole family. family.
She noted, “We recognize the role parents play as agents of change for the family when it comes to instilling daily lifestyles and routines.
“As our research shows, the actions of parents are often imitated by their children, good and bad. For this reason, we want to encourage parents, as we celebrate World Oral Health Day with #BrushWithMe, to instill a good oral health routine in the family by brushing day and night alongside their family. children.
In his remarks, Dr Paapa Puplampu, President of the Ghana Dental Association, commended Pepsodent for its continued commitment to unleashing the power of healthy smiles by eradicating oral disease in Ghanaians with their innovative toothpaste products and programs. educational such as #BrushWithMe.
He mentioned that brushing teeth regularly with fluoride toothpaste is a key recommendation for the prevention of cavities and cavities.
Dr Puplampu observed that “oral health is considered an important and integral part of general health for children and adults.
“Oral health is closely related to the overall health of the whole body, so ensuring your children receive the best oral health care by brushing their teeth twice, morning and night, will ensure them have beautiful smiles. and protection against negative effects. poor oral health.
Pepsodent #BrushWithMe The campaign urges all parents and guardians to refocus their attention on practicing good oral health care at home and to set an example for children by brushing better together.
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