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He added that if an advertiser identifies a person who has a cat and the target through advertisements for cat food, the damage is minimal. But when an advertiser targets an insecure person by showing him cosmetic surgery ads or weight loss pills not approved by medical advice, it is at this point that it becomes dangerous.
"With micro-targeting, we now use personal information to target our ads." Consumer advocates simply can not proactively respond to misleading campaigns or unfair market abuses if they can not see them. themselves, "said Férdeline.
The implications go beyond simple ads selling personal products. Last year, Facebook received criticism after revealing that a London-based political consulting firm, Cambridge Analytica, had inappropriately collected up to 87 million Facebook profiles for data.
Even more worrying is the fact that large technology companies collect data, which has been used to create user models to predict how they will behave or react to certain ads and other messages.
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