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BEIJING: A Chinese fashion brand has withdrawn a children’s clothing line and apologized after consumer complaints surfaced about prints containing references to racial violence and suggestive phrases such as “leave it alone.” me touch you ”.
JNBY’s designs, shared widely on the Chinese microblogging platform Weibo, sparked outrage and criticism from users who said the designs were unsuitable for impressionable young people.
One photo showed an article with the English words: “The whole place is full of Indians. I’m going to take this gun and blow it to pieces”, while another showed caricatures of a boy being shot. with several arrows.
“What is JNBY trying to express with such impressions? Wrote a social media commentator. “I loved their adults’ clothes, but I never expected their children’s line to be so grim! ”
JNBY apologized on Thursday, saying it received complaints about products with “improper designs” on its children’s clothing line.
“We immediately removed all series of related products from our shelves, removed relevant advertising material and set up a dedicated group to investigate internally,” the brand said in a statement on Weibo.
JNBY, a popular designer brand founded in 1994 and based in Hangzhou, added that it also opened up refund channels and apologized to buyers.
It reported net profits of about 624 million yuan ($ 96.6 million) for the most recent fiscal year.
Many users were not touched by JNBY’s expression of remorse.
“It’s not a problem that can be solved with an apology,” argued one.
A parent wrote that older family members who did not speak English purchased the clothes for their child without understanding the meaning.
“As such a big company, JNBY, who checks your hardware? Wrote the shocked parent.
JNBY’s designs, shared widely on the Chinese microblogging platform Weibo, sparked outrage and criticism from users who said the designs were unsuitable for impressionable young people.
One photo showed an article with the English words: “The whole place is full of Indians. I’m going to take this gun and blow it to pieces”, while another showed caricatures of a boy being shot. with several arrows.
“What is JNBY trying to express with such impressions? Wrote a social media commentator. “I loved their adults’ clothes, but I never expected their children’s line to be so grim! ”
JNBY apologized on Thursday, saying it received complaints about products with “improper designs” on its children’s clothing line.
“We immediately removed all series of related products from our shelves, removed relevant advertising material and set up a dedicated group to investigate internally,” the brand said in a statement on Weibo.
JNBY, a popular designer brand founded in 1994 and based in Hangzhou, added that it also opened up refund channels and apologized to buyers.
It reported net profits of about 624 million yuan ($ 96.6 million) for the most recent fiscal year.
Many users were not touched by JNBY’s expression of remorse.
“It’s not a problem that can be solved with an apology,” argued one.
A parent wrote that older family members who did not speak English purchased the clothes for their child without understanding the meaning.
“As such a big company, JNBY, who checks your hardware? Wrote the shocked parent.
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