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By Andy Malt | Posted on Monday July 22nd, 2019
Coda announced its complete merger with Paradigm, five years after the acquisition of 50% of the US booking agency in London.
"Coda and Paradigm have had tremendous success throughout our
five-year partnership, creating opportunities and building lasting relationships
an exceptional talent career, "said Sam, CEO of Paradigm
Gores. "We look forward to the next chapter as a global society,
driven by agents who share unwavering attention to the artists we
represent and the art they create.
Avoiding the standard template for this type of ad,
Alex Hardee, one of Coda's chief agents, adds:
"We managed the impossible: we found Americans that we
actually hear with ".
His colleague Tom Schroeder said: "We are the leaders of A & R,
build creative plans for our clients in an area that is in a
constant state of change. The merger with Paradigm allows us to evolve and
challenge a very dynamic market. With this broader paradigm
platform, we can cover the world without losing our personality,
ambition, individualism and innovative approach ".
From now on, Coda will also be called Paradigm. But it is okay
continue to be led by Hardee and Schroeder, with James Whitting
and Dave Hallybone.
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