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TThe Conservatives organized hundreds of advertisements online to promote Boris Johnson, test election messages and introduce voters.
About 500 versions of the ad began appearing on the day of his election as head of the conservative party on Tuesday.
Some asked voters to identify issues of greatest concern to them and to record details, such as e-mail addresses and postal codes, so that the party could send them by mail and contact them with other announcements.
Mike Harris, managing director of 89up, a communications agency specializing in online campaigns, said that she possessed all the features of message test ads for an election, each with minor differences to establish.
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