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LONDON (WASHINGTON POST) – Cows and bulls looking for "moo love" now have a mobile app to help their breeders.
A UK farmer has launched a Tinder-type application, called Tudder, which allows farmers to find breeders by looking at livestock images with detailed information about their age, place of residence and owner.
Users hear a moo sound when they slide – to the right to show that they are interested or left to deny possible matches.
Hectare, who designed the app, says she "seeks to unite sheep farm animals to their soul mates".
Selling animals using social media can speed up a process that often involves transporting animals over long distances for reproduction.
"Tudder is a new, elaborate linking app that helps UK breeding animals find breeding partners in search of love," according to its description in the app store. Apple.
Farmers who slide directly on the image of a particular cow – or group of cows – are directed to the Hectare Livestock Purchase website, with a chance to contact the owner or make an offer. The website's list contains information about the character of the animal and its health problems.
Profile descriptions range from "beautiful large, potent suckler cows" to "well-developed young bull ready to work", and farmers can also limit their research online by determining whether the animal is organic, breed or in a farm where tuberculosis has already occurred. detected.
Marcus Lampard, a farmer from Carmarthenshire, in South West Wales, has a breed-bred Shorthorn bull listed on the application and states that it is much easier to sell livestock online .
"Going to the market is a nuisance," he said by phone. "If I go to an open market with a bull and maybe bring him back, he shuts everything up on the farm for at least two weeks."
Lampard, 76, said her daughter listed cows online for him. "At my age, we think we're pretty technical, but our grandchildren think we're hopeless," he said.
Hectare has raised more than 3 million pounds ($ 5.3 million) from investors, including government programs, author Richard Koch and tennis player Andy Murray, according to his website.
The company did not immediately respond to a request for comment after the description of the application in the Sunday Times.
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