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Daimler and BMW will invest more than a billion euros (4.16 billion dirhams) to expand their merged carpool and raise business on the descent to take over companies like Uber Technologies and Lyft.
The investment of the two largest luxury automakers, who agreed to join their mobility offers nearly a year ago, will create up to 1,000 new jobs in five units including services. carpooling, chairlift, charging electric vehicles and parking.
BMW and Daimler are working on the development of autonomous cars, vehicles that could help them position themselves on the market for taxi and taxi services, according to Reuters.
The division will also consider cooperating or buying startups and established players, said Daimler CEO Dieter Zetsche this weekend.
"The five services will blend more and more into a mobility offering with fully electric and autonomous fleets," Krueger said. "This will be a central pillar of our strategy as a mobility provider."
The new venture will combine Daimler's Car2go and BMW's DriveNow to create the world's largest car-share operator, Share Now, according to Bloomberg. The companies created their respective rideshare companies several years ago, but they struggled to generate profits.
Other areas of business are Reach Now, a smartphone-based booking and route management service, Charge Now for charging the electric car, Free Now for taxi rides and Park Now for services. parking.
"These five services will merge more and more closely to form a portfolio of unique mobility services with a fleet of fully electric and autonomous vehicles, loaded and parked autonomously," said BMW CEO Harald Krueger.
Keeping abad of competing technologies, such as Uber, is essential for automakers as new on-demand modes of transportation are proliferating and detract from car ownership by individuals.
The consulting firm PwC said that car manufacturers would be marginalized by tech companies with a lot of money, unless they develop services based on the use of vehicles.
Established hiking companies are growing. The Chinese company Didi Chuxing aims to expand its activities in Latin America and Uber increasingly imposes on its US market.
In Berlin, the Trafi technology platform has begun to work with the municipal transport provider BVG to integrate public and private sector mobility offers into one application. The service is similar to the moovel application of Daimler.
BMW and Daimler are urging to develop their mobility unit while Uber and Lyft have filed confidential their initial public offering last year. Uber's offer could be the largest IPO in 2019 and one of the five largest ever, with bankers telling the US firm that it could be worth $ 120 billion in the public market.
Updated: February 24, 2019 10:58
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