David Droga talks about his decision to sell Droga5 to Accenture Interactive

If you followed David Droga, his decision to sell his large creative advertising agency to Accenture Interactive was probably a big surprise.

Droga5 was one of the largest and most successful independent agencies, and Droga himself said he had rejected several bids. In fact, in an interview just two years ago, Droga extolled the virtues of his independence, saying that he had no interest in selling or being part of a company. a big company.

So what has changed in the opinion? In an interview with Business Insider, Dorga said that the sale was the best way to increase the influence of his company and expand the scope of his work.

"I want to build this extremely influential agency," said Droga. "I do it selfishly because I think Accenture Interactive is going to help us, and these are the brightest partners we can have."

The agreement with Accenture Interactive, announced Wednesday, will fill a void in Accenture Interactive, which has become a big advertising problem but does not have a large US-based creative department.

Accenture Interactive also thinks that the Droga5 team will do more than that. The company tries to help its customers rethink and reorganize the way consumers discover their products and services and interact with them. Its chairman, Brian Whipple, believes Droga5 will help Accenture Interactive create such experiences for its customers.

Read more:The CEO of Accenture Interactive says that the acquisition of Droga5 will bring to the consulting firm more than just a creative agency

Droga has big ambitions

Droga said his company liked being independent. But with Accenture Interactive, he and his team will be able to work with a larger group of customers and do more for them than they would if they stayed independent, he said.

"Our ambitions are greater, our ambitions are greater," he said. "It's about what we can do together, period."

Droga also rejected the idea that he was selling, recalling that he had many other opportunities to sell the company.

"If I had wanted to sell a Molotov badtail on my shoulder and ride on a yacht, I would have done it years ago," he said. "Anyone who knows me and knows us knows that this is not our purpose."

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