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Internet streaming service The DAZN logo is represented in its offices in Tokyo, Japan, on March 21, 2017. Photo taken on March 21, 2017. REUTERS / Kim Kyung-Hoon
NEW YORK (Reuters) – The DAZN digital sports network, launched in September to disrupt the broadcast of traditional sports media, will begin advertising in 2019, the company said on Wednesday.
Until now, DAZN, pronounced "Da Zone", was ad-free. This year it will feature advertisements from Volkswagen AG and the Krombacher brewery, as well as a unit from the Maltese group Tipico Group Ltd and the GVC Holdings Plc subsidiary, bwin Interactive Gaming AG, two sports betting operators. offshore.
Headquartered in the UK, DAZN operates live and on-demand streaming content in Germany, Austria, Switzerland, Italy, Spain, Japan, Canada and the United States. Its launch is planned in Brazil.
The consumer content provider, DAZN, was part of a larger group called "Perform Group" in media and social games. This group is also changing its name and will become DAZN Media, said Wednesday.
"DAZN's goal is to change the world's vision of the sport and we now feel that we are able to change the way brands make contact with sports fans," said Stefano D & # 39; Anna, the # One of the co-founders of the group, in a statement. declaration.
Report by Hilary Russ; Edited by Susan Thomas
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