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Director's first film Aditya Dhar Uri: the surgical strike declared his own war at the box office. Based on the Uri attack in 2016, the film, which has already crossed the 100 crore mark, is moving effortlessly towards the 200 crore target. According to the trade expert Taran Adarsh, Uri worked for several reasons. He said: "The choice of story, as well as the storytelling, deserve all the congratulations." The surgical attack and its execution have been brilliantly described. Uri is all about national pride, power and patriotism.
"Vicky Kaushal's strong performance, the superb direction of Aditya Dhar, Mitesh Mirchandani's elegant cinematography, the background soundtrack and sound design are superb, and more importantly, the war cry," How Josh? High, sir! attracted a big, big, big. "
Commercial badyst Girish Johar thinks Uri several factors are in his favor. "He is extremely well done and all the actors have performed extremely well, his technical team has also made fantastic contributions, whether in direction or in music … his camera work … his editing … his score background … all came out double bravo. "
Girish Johar also considered the "release date" as one of the important factors to make this movie a success. "The timing of the release also played in his favor … the other films in opposition falling as nine pins because none of them was appreciated by the audience." This also allowed to extend the duration of the box office. "
He also credits the spectacular Uri success in ticket pricing. He added, "Producers have very cleverly manipulated ticket prices, which made it easier to look at them at a wider level.This decision became a double winner for them as spectators switched to repetitive the movie, which is very rare these days. "
Like Taran Adarsh, Girish Johar also felt, "How is the Josh"The slogan did wonders for the movie." & # 39; How is it JoshIt was no longer a slogan for moviegoers. Even the top political leaders made the decision. Even when India won the match against New Zealand and the BCCI officially declared … Josh… High, sir !!! "That's the Uri impact."
Ashoke Pandit, an advertising filmmaker and industry representative, said: "It's an honest and well-done film, great team work, movies about soldiers on the battlefield, if they are sincerely done, never fail. "
Aditya, who directed the film, seems to take full advantage of the film's spectacular success. "The Indian population is really connected to the emotion of nationalism.We, Indians, are by nature very patriotic and emotional and I think that because of the digital media, people really know about it." advance what any movie from any part of the world will propose to them. "
"So our desire to give something truly international while keeping our Indian identity intact when it's about emotions and feeling is what I feel that has worked really well with the audience ", he added.
is Uri too anti-Pakistan to be released in Pakistan? "Our film talks about a country's fight against terrorism, and considering that Pakistanis also suffer heavy losses from terrorism, they should see it with every country in the world fighting terrorism."
"Who knows, Uri could become a tool for all to come together and fight against the global threat of terrorism, "he said.
Uri: the surgical strike published on January 11th. It stars actors Vicky Kaushal, Yami Gautam and Paresh Rawal in essential roles.
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