[ad_1]
- The powerful multiplatform collaboration of DENTU agencies in Africa, Europe and the United States calls on young people across the African continent and around the world to “ draw the line against malaria ” and call on leaders to end the malaria in a generation.
- Creation and strategy campaign led by Isobar Amsterdam.
- The digital platform presents a new universal visual language of lines, symbols and patterns, called “ Muundo ” – for a digitally connected generation.
- The ‘Draw the Line Against Malaria’ campaign is part of Dentsu’s $ 5 million pro bono partnership with Malaria No More UK and its commitment to the United Nations Sustainable Development Goals.
- The World Health Organization (WHO) has warned that disruption in the diagnosis and treatment of malaria could lead to thousands more deaths on the African continent.
February 24, 2021 / London: Dentsu international has joined forces with the global NGO Malaria No More UK to launch “Draw The Line Against Malaria”. The Star-Spangled Creative Campaign invites young people across Africa and around the world to join the movement to end the world’s deadliest disease.
The integrated global campaign is the latest in a three-year pro bono partnership involving creative and media agencies across the international Dentsu network, aimed at ending a disease that kills a child every two minutes.
The groundbreaking campaign taps into a cultural moment where new generations claim their future from this deadly disease, combining a digital platform, activation and powerful film.
The campaign invites people to share the cinematic hero film, directed by acclaimed Nigerian music video director Meji Alabi, which showcases the captivating talent and energy emanating from the African continent, including Dr Omotola J Ekeinde, Nigerian actress and philanthropist; Osas Ighodaro, Nigerian American actress and producer; Saray Khumalo, South African explorer; Eliud Kipchoge, Olympic gold medalist and world marathon record holder; He College, Captain of the Springboks, South African rugby team winning the World Cup; and Sherrie Silver, Award-winning British Rwandan choreographer.
The stars are joined by global artist Láolú Senbanjo and a team of community malaria champions who take to different stages to tell the human story of malaria and its devastating impact on their education, jobs, health and prospects. With 74% of Africans today under 35, the youth contingent are powerful agents of change and the campaign is a rallying cry for them to step up their action in the fight against malaria.
MUUNDO – BUILDING A NEW MOVEMENT AGAINST MALARIA
At the heart of the campaign is a new universal visual language of lines, symbols and patterns, the “Muundo” created by acclaimed Nigerian artist, activist and human rights lawyer Láolú Sebanjo.
The language is a beautiful, eye-catching visual representation of the actions needed to end malaria once and for all in a generation, from advanced technologies and innovations to increased investment and bold policy action.
The “Muundo” was designed to encourage young people to show their support for the fight against malaria. Young people across cultures and continents are invited to add their unique line to the Zero Malaria website: www.zeromalaria.org and contribute to a collective message calling on world leaders to step up the fight against malaria.
Each line will create a unique piece of art that will add to a global mural. The artwork will be presented to world leaders as a collective message of solidarity fueled by the people at the Malaria and NTDs Summit on June 24, 2021, on the eve of the Commonwealth Heads of Government Meeting in Kigali, Rwanda. . The summit is a landmark moment in the fight against malaria and a catalyst for game-changing policy decisions, including delivering on the commitment to halve malaria in the Commonwealth by 2023.
Andrew Ackah, CEO of Dentsu Ghana, says: “The campaign is part of Dentsu International’s ongoing commitment to Malaria No More UK, a pro bono partnership that began in 2017, and part of Dentsu’s commitment to use the power of media and advertising to boost the achievement of the United Nations Sustainable Development Goals. What we envision is a future without malaria, where our children and unborn generations can be assured of being free from one of the world’s deadliest diseases that kills a child every two minutes. .
“Right now all the attention seems to have been on COVID-19, but we need to ‘draw the line against malaria’ and we hope this partnership inspires a generation to come together and take action to end malaria for more. good, ”he added.
Lilies Njanga, Africa director of Malaria No More UK says: “As young people face unprecedented new employment and health challenges due to the pandemic, we must protect the fight against malaria. Young Africans are too smart and too strong to let malaria steal their future. The Kigali summit will be a critical moment to galvanize renewed action to fight malaria in the face of the challenges of COVID-19. Protecting communities and building a safer world for all has never been so urgent. It’s in our hands. ”
About malaria:
- Despite tremendous progress, nearly half the world is still at risk from malaria, which kills more than 400,000 people a year – nearly two-thirds are children under five.
- Africa bears the greatest burden of malaria in the world, with 94% of all cases and deaths.
- A child dies of malaria every two minutes – over 700 children a day.
- Six countries are responsible for more than 50% of deaths from malaria. Nigeria (23%), Democratic Republic of Congo (11%), United Republic of Tanzania (5%), Burkina Faso (4%), Mozambique (4%) and Niger (4%).
- Women and children are disproportionately affected by malaria: 2/3 of all malaria deaths are children under five, and 1 in 3 pregnant women in sub-Saharan Africa suffers from malaria.
- Africa has the world’s fastest growing youth population – at a time when young people face unprecedented challenges from COVID-19, malaria steals time, jobs, wages, education and the future.
- We know that ending malaria is possible. Global efforts sustained over the past two decades have saved more than seven million lives and prevented more than 1.5 billion cases. Half the world is malaria-free and by early 2020, malaria deaths before COVID-19 were at an all-time low.
- Since 2000, 21 countries have reported zero cases of indigenous malaria for three consecutive years. In Africa, this includes Morocco (2010) and Algeria (2019).
Source link
