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Maricel Cabahug, director of design at the German enterprise software giant, SAP, says her company likes to think that its products and services focus on the I.A. are colleagues of SAP customers. But this paradigm has its problems.
"How do we do [an A.I. product] so that he does not compete with you? The wealth Brainstorm Design Conference in Singapore last week. The potential of robots to replace humans has already been realized on a large scale in the manufacturing sector, she said, and white-collar jobs are also potential targets for automation.
"Unlike a colleague you could train and who could one day become your boss, this colleague will never be better than you," Cabahug badured conference attendees, whose companies might call these "colleagues" under a different name. : virtual badistants.
With this in mind, SAP has developed an "intelligent" tool called Inscribe, which allows users to interact with the SAP management software via a stylus and therefore natural handwriting. With Inscribe, a person can engrave columns in a spreadsheet, add notes to sections they find interesting, and write instructions by hand in the algorithms running the software. Cabahug described the technology as a "conversational experience," because the A.I solution responds to pen prompts and feeds user information.
Cabahug said the goal of Inscribe is to help people be better at their work, not to do their job for them. In addition to Inscribe, SAP's solution to the problem of human interaction with ever-changing technologies, the company also offers voice-activated solutions. "These types of interaction allow us to be more human," said Cabahug.
This is a sentiment similar to that expressed by Tim Brown, CEO of the IDEO design consulting firm, on the first day of Brainstorm Design. Brown pointed out that A.I could represent "augmented" rather than "artificial" intelligence, because its goal is to help humans get more than we could do alone.
Maybe having a robotic colleague will not be so bad after all.
For more coverage of Fortune's Brainstorm Design, click here.
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