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After weeks of vague Instagram posts and allusions to a new company, Kourtney Kardashian finally revealed her new website on wellness and lifestyle, Poosh yesterday. But, although it already has 2.5 million Instagram followers, not everyone is in favor of a Kardashian brand product. Goop (as some fans have called).
Part of the problem with Poosh Kourtney motivated his creation of a platform centered on health. "I decided to launch Poosh because I felt that something was missing in this healthy living space. Healthy living becomes a bad thing; it's as if you care about what you put in or on your body, so you're not bady or cool. But that's not true and Poosh is there to prove it, "she wrote in the" about "section of the website.
This almost immediately caught the attention of critics, as it seems that Kourtney does not quite understand the world of well-being. "She said that despite the fact that our collective obsession with everything we put in / on our body is at the base of several multi-billion dollar industries and at least a few other websites", The magazine written in reply, referring to Goop, Mindbodygreen, and other popular publications on well-being online.
Kourtney Kardashian's interests in health and well-being
The elder Kardashian sister is no stranger to health and well-being. His healthy habits are often featured in his hit reality TV show, The amazing Kardashian family and she even works closely with the Environmental Working Group in Washington, D.C .. However, her written reasons for starting Poosh do not show real knowledge of the wellness area and give the impression that it promotes a health website in 2009 and not in 2019.
Through social media, podcasts and successful ezines, the subject of what we put and in our body has spread more and more. From pure beauty to Whole 30 to other wellness trends, it seems like everyone cares about their health and well-being, making them a bady place. and cool – which is the opposite of Kourtney Kardashian's message.
The impact of well-being in 2019
According to CB Insights, Generation Y members drive the wellness space with growing interest in making wellness an integral part of their lives, including real estate. "Wellness is gaining importance in different areas," says CB Insights. The website then goes on to explain how much consumers think about wellness first – starting with how their sportswear can be used for the rest of the day (hence the term "athletics"), what They eat, the products they use their skin and their hair, and even where they work (well-being has become a priority for many businesses and many workspaces).
In addition, consumer demand for a healthier lifestyle has resulted in a growing number of shops dedicated to wellness (online and hard) and fitness and wellness apps on the market. thumbs such as P.Volve, Sweatshirt and Headspace that can be accessed anywhere. Even hotels like Hyatt and Westin offer wellness-oriented amenities such as meditation and yoga.
All this does not mean that Kourtney Kardashian does not know what she is talking about or is not as pbadionate about the wellness area as she suggests. But maybe Poosh needs a helping hand (sorry, we had to) in a direction that enhances his knowledge and interests in healthy living.
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