Domino's and Cold Stone leave the CBD

Domino's Pizza and Cold Stone Creamery have closed their branches in the Central Business District.

In a message to customers, Cold Stone announced the transfer of its pioneering branch, Mama Ngina Street, to a location that has yet to be revealed, while the Domino branch located on Koinange Street remains closed under circumstances Similar.

This is not the first group of franchises to transfer branches of the CBD.

Last month, Subway and Pizza Hut moved their branches to College House, citing poor pedestrian traffic as a key factor in offshoring.

According to franchisees, it is normal for 10 to 15% of restaurants to relocate each year.

In fact, retail is a local activity and local conditions in a commercial area change over the life of a restaurant.

Cold Stone Creamery opened its CBD branch in 2014 as well as Westlands, marking its entry into the Kenyan market, before expanding to Karen and Gigiri with new branches.

When US fast food chains started to open outlets in Nairobi, Kenya's larger GDP was seen as a first positive spin-off when the country became the middle-income country club.

The continued expansion of franchises is a recognition of the increase in the number of people with disposable income. The increase in catering expenses is also reflected in the hotel sector.

Most food chains have chosen popular addresses in central Nairobi or shopping malls located in high-end areas and green suburbs as best locations for their investments.

The collapse of major retailers in Kenya and the evolution of infrastructure, however, has impeded pedestrian traffic in various areas, strengthening some while exhausting others, forcing re-evaluation of market strategies.