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HHowever, the ASA stated that it believed that viewers would expect the fan to have a say in all scenes.
The decision stated: "We concluded that, overall, the advertising was likely to give consumers a misleading impression that the fan was wireless, and therefore that it was in violation of the Code."
The authority decided that the ad should not be broadcast anymore and warned Dyson not to suggest that their fans would be wireless if it was not.
As a result of this decision, a Dyson spokesperson said, "Dyson always ensures that advertising is clear and precise. we regret that a complaint has been received about this announcement.
"However, in this case, we do not agree with the decision of the ASA. We have started a process of appeal against this decision. "
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