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Matt Bilbey, it is Electronic Arts Vice President for Strategic Growth (there are some pretty interesting positions within the company …) a Gamesindustrynak in his interview he talked about being EA struggling with his image.
They wonder? In 2012 and 2013, he called Consumerist the worst company in the US and in 2017 he was the worst company. Star Wars: Battlefront IIin and Need speed: return on investment in lootboxfor the reason that we were even higher by our brains. "It's been 25 years Electronic Artsand I always face the external impression that we are bad guys. We like to play and play games. Unfortunately, when we make mistakes in our games, the world knows it.
Growing up, we feared that we are moving away from new talent. the Originals EA we have the opportunity to connect to these new talented developers as well as his little ideas. When you're part of a big company, it's all too easy to make yourself believe that if you see a game concept, you say it's got to be big. The idea of having small unique game ideas … we know, thanks to our work in our subscription shop, that players are FIFA or Fortnite – they have a main franchise – but want to do a break to play a game like this. 5-10 hours long.
the Originals EAthere are games that he has Electronic Arts most of us do not do or do not do enough. So, even if you have a philanthropist, it was a selfish way of joining talent with more modest ideas. When you are a company that has successes and flaws in microtransactions of live services, free partners, workspaces, collaborative partners, zones, animation engines … make our teams with EA developers Originals they can sit down to talk and give them ideas. You feel more honest about it if you can advise them not to make the same mistakes, "said Bilbey.
Maybe it's a villain Electronic Artsbecause they have turned or closed a pile of studios in the last few decades. here are some examples…
source: WCCFTech
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