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The eyes of the heart, emoji, top the list of the 300 most used brands on Instagram. According to Socialbakers, emoji in the heart have been used more than 2,000 times by global brands. Heart emoticons, flash emoticons and emoticons shine nearby.
Corresponding to the above data, core emoji are also among the most used in the retail, telecommunications and consumer products sectors. The emoji camera is at the top of the list of the highest number of industries that use it frequently. These include travel, industrial and sports items. Meanwhile, flashing emoji was used in the health, finance and conglomerate sectors, while incendiary emoji was widely used in the software industry.
At the same time, a survey conducted by Adobe revealed that more than half of emoji users said they were more likely to open an email from an emoji brand. In addition, almost half (44%) said they were more likely to buy emoji advertised products. About 64% are willing to make a purchase with an emoji – most likely buying meals (19%), movie tickets (15%) and clothing (13%).
(Read also: Why you should not be afraid to use emoticons in your emails)
Emojis are also widely used to lighten the mood of conversations and to show their support for others, said an overwhelming majority in the poll. In keeping with this discovery, emoji users have chosen "the face with tears of joy", heart and emoticons embracing as the first three favorites (see below if you do not know what we're talking about , although we are certain to know it).
Emoji have become a cultural phenomenon that shapes the way ideas and emotions are expressed. In the Adobe study of 1,000 US citizens aged 16 to 73, about 81% of emoji users said emoji users were friendlier and more accessible. Many mentioned the ability to communicate across language barriers (94%) and to share ideas and ideas (90%) as benefits related to the use of emoticons.
In addition, 65% of those surveyed said that they express their emotions better with emoticons than with a simple phone call. The use of numeric characters is widespread in the GenZ segment, the study says.
Not only can emoticons be used to express emotions, but 61% of respondents exchange emoticons at work. Interviewees stated that when emoticons were used at work, it could have an impact on friendliness (78%) and credibility (63%), as well as appearing more sincere (74%). ).
On average, 78% of respondents said that emojis should continue to seek inclusivity. Emoji users want more inclusive and representative emojis, 73% of them preferring a customization option to better reflect their personal appearance and identity.
In response to this problem, Apple has announced that it will present a selection of new emojis in the coming months. To commemorate World Emoji Day, a range of emojis including food, animals, activities and smileys will be presented. It is said that more than 75 possible combinations are launched, allowing users to select any combination of skin tones, in addition to bad, to personalize the "holding hands" emoji.
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