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Recently, one afternoon before Valentine's Day, I traveled to the Ring Concierge district, a jewelery company in New York City that sells custom engagement rings ranging from $ 10,000 to six figures.
The millennial generation has jewelry buying habits somewhat different from those of previous generations, as reported by Aine Cain of Business Insider. Kay, Zales and Jared have all reported low holiday sales. But with his popular Instagram account and his jewelry designed by young women, Ring Concierge seemed like a new alternative that would appeal to my people, so I decided to check.
I spent about two hours with Ring Concierge, trying on diamond rings, learning how the "four Cs" work and taking a look at the studio 's. one of their jewelers.
It was a revealing experience that gave me a new appreciation of diamonds, which did not particularly interest me before. I fully understand why people pay well in the six figures for a Ring Concierge engagement ring, even though the average American spends $ 6,324.
Here is what it looked like.
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