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Borrowing a concept from rival Snap, who introduced Stories in 2013, Facebook launched its competitive version three years later. Facebook started by importing Stories to Instagram and has since added it to its main application, Messenger and WhatsApp. Stories can focus on a photo of something your cousin sees on the street or on a friend's video selfie with animated puppy ears.
Although the feature has proven particularly popular on Instagram, it's hard to determine the degree of traction achieved on other Facebook apps. Zuckerberg warned that the transition from food to stories could be slow, explaining to badysts that "from a business point of view, data sources will feed most of our growth over the next two years, at least until today. That stories become an even more powerful engine. "
Maria Ripps, an badyst at Canaccord Genuity, said investors needed to see if Stories was an "incremental income" product, or if it was withdrawing money from the main product.
"Any color around that will be the most important issue this quarter," said Ripps. Canaccord has a "buy" rating on Facebook and a $ 180 price target.
For the moment, Facebook continues to attract advertisers, who can only get the type of audience that the social network provides elsewhere.
"Facebook could be intrusive and sell your products," said Kim Forrest, fund manager at Fort Pitt Capital Group, which holds about 2,300 Facebook shares. "But apparently, for advertisers it works."
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