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Facebook has launched a new initiative to encourage uptake of the COVID-19 vaccine, with new posting features on both Facebook and Instagram, and a new prompt to highlight who your connections got the hang of it.
As explained by Facebook:
“Today, we’re launching new COVID-19 vaccine profile frameworks on Facebook that we’ve developed in collaboration with the US Department of Health and Human Services (HHS) and the Centers for Disease Control and Prevention (CDC). The new mounts will allow you to share your support for the COVID-19 vaccines and see that others you respect and love are doing the same. “
As you can see here, the new profile frames add a ‘Let’s get vaccinated’ message to your profile picture, along with a rallying cry ‘we can do it’ to encourage further adoption. among peers.
On Instagram, you now add a new Sticker “ Let’s get vaccinated ” in your stories and posts.
These visual prompts can serve an important purpose, because, as Facebook further notes:
“Research shows that social norms can have a major impact on people’s health attitudes and behaviors. We know that people are more likely to get the vaccine when they see many people they trust doing it. “
Since Facebook provides a connection to the largest network of your friends and relatives, this could make it a big and effective boost – which Facebook is looking to develop further with another element in its effort to promote immunization.
“To come up weeks, we’ll show you a summary in your News Feed of your friends, family and people you follow who use the COVID-19 vaccine profile frames. “
This peer element, as noted, can have a big impact, and previous research on Facebook has underscored the value of similar measures to encourage participation.
Vaccine resistance remains a major concern as we seek to move to the next stage of global deployment, with ongoing speculation about the composition of the treatment and its potential impacts, still rampant among medical disinformation groups and practitioners. pseudosciences. promoters. But medical experts agree that this is the best way forward, and the safest and most effective way to get us back to normal life as soon as possible.
As such, it’s important for social platforms, which offer the greatest reach between individuals, to implement initiatives like this to encourage adoption.
It may seem like a small step, in relative terms, but the impact could be significant.
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