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Facebook announced it will partner with Indonesian and Singaporean developers to create two new submarine connectivity cables, which will improve Internet connection capacity between these expanding Asia-Pacific markets and North American servers.
As explained by Facebook:
“We are committed to bringing more people online to a faster Internet.” As part of this effort, we are proud to announce that we have partnered with leading regional and global partners to build two new submarine cables – Echo and Bifrost – which will provide vital new connections between the Asia region. -Pacific and North America. While these projects are still subject to regulatory approvals, when completed, these cables will provide much-needed internet capacity, redundancy and reliability. “
The new cables will help bring more Asia-Pacific residents online, while also facilitating the expansion of 5G connectivity. This will connect more people and businesses to better internet service, while also helping Facebook expand its operations in these emerging markets.
Singapore and Indonesia have become increasingly important to Facebook’s growth plans in recent times.
While Facebook usage has slowed or even stagnated in the North American market, usage in the Asia-Pacific region continues to climb, allowing Facebook to continue to grow, as it reaches new regions.
In fact, Indonesia is now Facebook’s third largest user market, behind only India and the United States. Indonesian Facebook usage has grown from 115 million active in 2017 to 140 million today.
This underscores the extent of Facebook’s opportunity here – and just like India, Indonesia continues to develop its digital ecosystem, which provides Facebook with the perfect opportunity to become the key connection tool, providing new tools and processes to over 275 million Indonesian citizens. search for new avenues online.
If Facebook – through its main app, WhatsApp and / or Messenger – can become the go-to app for carrying out a wide range of daily activities in the region, while also establishing itself as a critical tool for local businesses, this could present major potential for the company.
So it makes sense that Facebook is looking to invest in these new submarine cable projects, which would increase 70% overall transpacific capacity.
And it could also open up new opportunities for all brands in these emerging markets. By establishing a better connection and facilitating e-commerce transactions, Facebook could also become a key vehicle for many types of cross-border transactions, thus opening up new potential business avenues and opportunities, especially for SMEs.
It’s a smart investment from Facebook, and with the 2Africa underwater link, which will increase connectivity in the African region – where Facebook also invested $ 1 billion last year – it could dramatically increase the market potential of business, making it an even more important tool for businesses around the world.
In some ways, this is also a bet on the lasting popularity of Facebook, as Facebook will not be controlling connectivity through these new links. But given Facebook’s market share in each region, it’s safe to assume that the platform will continue to add users as it reaches new areas.
Eventually, this could see Facebook increase its usage even further, as it strives to reach 3 billion total users.
The platform is already the largest single sign-on tool in history. How big is Facebook?
Projects like this will ensure that we find out.
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