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CConsumers continue to risk being ripped off as a result of fake "factories" of Facebook critics who make deceptive reviews of Amazon products, says Which? He told Guardian Money that "almost all" Facebook groups discovered last fall were still active this month.
Earlier this week, he claimed that Amazon's system was being undermined by a stream of false five-star reviews of unknown brands. Researchers badyzed lists of hundreds of popular technology products and found that the top-rated items were dominated by brands with names like Itshiny, Vogek, and Aitalk, many of which had thousands of unverified comments.
In October 2018, which one? Two large Facebook groups, as well as smaller groups, could have up to 87,000 members potentially involved in writing fake comments.
In Facebook groups, companies publish detailed information about products for which they are looking for positive reviews. Critics must pay for the items – so Amazon believes that the buyer is genuine – but after leaving a complimentary review, the company refunds the purchase price and sometimes pays a fee.
Natalie Hitchins, responsible for products and services for the home, states: "It is clear that the current system of prevention of this type of activity does not work. Should people use independent sites such as Which? find reviews of products they can trust. "
Facebook replied to Which ?: "We do not allow people to facilitate or encourage the trading of fake user comments. The groups that have come to our attention have now been withdrawn for violating our policies.
"We urge people to continue to use our reporting tools to report content that they believe violates our policies."
Amazon claims to invest "significant resources" to protect the integrity of the notices posted on its site. "We have clear participation guidelines for reviewers and sales partners, and we suspend, ban and prosecute those who violate our policies."
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