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The Food and Drugs Authority has changed brands with new logos, key visuals and branding guidelines to improve service delivery.
The logo consists of two yellow and blue arches that form a circle around the acronym "FDA", which is also spelled in its entirety in the form of an arc above the circle.
Nested arches symbolize the FDA's willingness to engage with stakeholders. The complete circular shape of the arches represents the 360 checks required by the authority to ensure the well-being of the consumer.
In the circle, "Ghana" is under the "A" of the FDA to specify the geographic location of the mark.
The new slogan is empathic and convincing. He places himself boldly under the lower arch which is part of the logo.
Combined with the bold colors of the brand, the new logo is a bearer of authenticity and warmth. The color palette fully represents the company's identity, namely Blue for Bold, Yellow for Vibrant, Black for Authority and White for Transparency.
The Authority said that she believed in innovation, hence the need to refresh the identity with a new logo that reflects the values and that is simple and clear.
"Rebranding will give new life to the public interface of our authority. This will position the FDA as an evolving brand that evolves over time and remains relevant in a changing business environment. "
She added that this was part of the recently celebrated 20th anniversary of the FDA, so the new logo and branding reflect her renewed purpose for the future; reflecting its extensive operations, values and regulatory philosophy.
The FDA however ensured that she remained the regulator of the Food and Drug Administration in Ghana and that she continued to improve the delivery of her services.
The Authority expects brand renewal to result in a similar improvement in the attitude and behavior of staff.
— JoyBusiness
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