FDA must ensure brand change is targeted – Rebecca Akufo-Addo

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The First Lady, Rebecca Akufo-Addo, has tasked the Food and Drug Authority (FDA) with ensuring that the renewal of its brand is delivering the desired results, namely improved service delivery. to the people of Ghana.

She was speaking at the official unveiling of the FDA logo in Accra.

"The current brand new brand creates both recognition and respect for the FDA brand among its local and international partners and partners, as well as a word of caution, the FDA must not change brands for a new branding, but must ensure that its new brand image is relevant and consistent with the mandate. to the Ghanaian people, "she said.

Ms. Akufo-Addo also urged the staff of the Authority to oppose practices contrary to the spirit of the new brand.

At the same time, the First Lady denounced the persistent increase in plastic waste in the country and urged the FDA to support the fight against "imminent danger" for the economy.

"If we do not act now to stop this pollution, the future of our planet would be compromised," she said.

At the same time, the Ministry of Health urged the FDA to work closely with relevant stakeholders to review the advertisements, particularly regarding herbal medicines.

Minister of Health Kwaku Agyemang Manu said, "Misleading advertising can have serious repercussions. Therefore, I would be grateful if you would consider this caution as one of your major projects, liaising and collaborating with relevant institutions such as the Advertising Association of Ghana (AAG), National Media Commission. (NMC), Ghana Journalists Association (GJA), Ghana Independent Broadcasting Association (GIBA), BNI, Police and other relevant institutions to oversee the management of this threat. "

The Minister also instructed the FDA to ensure effective post-market monitoring to ensure that regulated products on the market are safe, effective and of good quality despite the porous borders that exist in the marketplace. the country.

FDA President and CEO Delese Darko, however, has promised improved and effective regulation to ensure transparency, fairness and prioritization of the well-being of Ghanaian citizens.