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Ferrari does not like what the German fashion designer Philipp Plein does with his Italian luxury cars. In a series of posts on Instagram this week, Plein claims that Ferrari is threatening to sue him because he has posted footage of his sneakers on the hood of his personal supercar. According to Ferrari, the behavior of Plein "tarnishes the reputation of the Ferrari brands and causes him other material damage".
Ferrari's letter to Plein also states that it uses Ferrari's trademarks for the "promotion purposes" of increasing the visibility of its own brand and products. Again, the cars represented are those of Plein. Ferrari essentially claims that Plein uses his iconic images to reinforce his own brand and denigrate the Ferrari brands.
The photo has not yet been removed, as well as many others illustrating the cars, although Ferrari's lawyers have said they will take legal action within two days of receiving the letter.
Full calls the letter "blackmail" and asked his supporters to send photos of his shoes over their luxury cars. He even made a slide show of what his followers sent. Full positions his fight as going beyond his shoe brand and the Italian automaker. "It's a fight for our right to post on our private social media accounts, whatever our decision (as long as it does not hurt anyone)," he wrote about his legend.
With regard to the current legal case, The law of fashion reports that Ferrari could potentially build a strong argument. "As in the United States, the trademark owner in Italy has the right to prevent others from using identical or similar marks for identical or similar products or services," TFL written. "Given the positioning of the Plein shoes on the picture, that is to say right next to the Ferrari logo and coordinated colors, consumers could be led to believe that the two brands are working together for the shoe collection. from Plein or are affiliated in another way. in one way or another, which would give rise to well-founded trademark infringement claims. "
In a comment to BloombergCarmine Rotondaro, an independent legal advisor for Plein, called Ferrari's charges "totally unfounded". It is unclear whether Ferrari is pursuing its lawsuit plans, but we contacted the company to share their comments. listen again.
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