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The German Bundeswehr on Thursday launched a new recruitment campaign targeting Ford employees, while the US automaker is preparing to cut thousands of jobs at its German factories.
The advertisement said "Job Fort?" – or "Job gone?" – with part of the sentence using Ford's trademark script, adding "Do something that really matters". The campaign was criticized by Ford and the Builder's Workers Council.
"This announcement has not been coordinated with Ford at all," said DW Reiner Ludwig, HR director at Ford-Werke Ltd. "The Bundeswehr is trying to enforce its interests without taking into account the current difficult situation of our company and the sensibility of our workforce."
Ludwig noted that Ford had "tried to avoid this campaign … but the Federal Ministry of Defense has shown no willingness to talk about this issue".
Martin Hennig, who heads the Ford Europe Workers' Council, described the campaign as "inappropriate and disrespectful".
Read more: German armed forces recruit fewer minors
& # 39; Career Perspective & # 39;
But a spokeswoman for the defense ministry told the dpa news agency that Ford should not be offended.
"The Bundeswehr wants to offer people affected by job cuts a career perspective in uniform or in our civilian sector," the spokeswoman said.
Read more: The Bundeswehr launches the idea of recruiting European citizens
Recruitment practices of the Bundeswehr in other areas, including German schools, have also been the subject of criticism recently.
Ford announces mbadive job cuts in its German factories
Jobs on the line
Last month, Ford Europe announced that it would eliminate "more than 5,000 jobs" in Germany as part of its restructuring plan to increase profits.
Cutbacks are expected to occur through voluntary layoffs and early retirement schemes, with Ford wanting to apply them "in the most socially responsible manner possible".
Ford Europe employs over 50,000 people in Europe, almost half of them in Germany.
Read more: Germany: 1 unemployed person out of 3 can not afford a good meal
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Who even needs a car these days?
Welcome to traffic jams!
The Germans are as attached to their means of transport as the English to their monarchy. No wonder: Gottlieb Daimler invented the modern car; Nicolaus August Otto co-invented the internal combustion engine. Every child knows the Daimler, BMW, Audi and VW brands and the fact that the first highways were built in Germany. But transportation systems will become greener and more flexible, according to the researchers.
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Who even needs a car these days?
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Who even needs a car these days?
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Who even needs a car these days?
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Who even needs a car these days?
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Who even needs a car these days?
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Who even needs a car these days?
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Author: Karin Jäger
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