Frito Lay celebrates the potato producer

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Frito Lay Canada has launched a new campaign celebrating the Canadian potato producer. “Our Lay’s potato producers are without a doubt the secret to our crisp, fresh tasting Lay’s potato chips,” says Claudia Calderon, senior marketing manager for Lay’s. “We work closely together to ensure that we are providing Canadians with a snack they can feel good about knowing they are coming directly from Canadian soil, right in their own community.” There are more than 30 Lay’s potato farms in Nova Scotia, New Brunswick, Quebec, Ontario, Manitoba, Alberta and Prince Edward Island. www.lays. ca, allowing those who enter a code on their bag of crisps to know where the potatoes used to make their crisps were grown. The creative work for the campaign was done by BBDO.