From the player to the unipersonal multinational – Cristiano Ronaldo

Madrid – He may not have added the Football World Cup to his success in the 2016 European Championship and five medals won in the Champions League, but with another Ball of Gold Cristiano Ronaldo is multinational

The 33-year-old had long since moved to another plane during his nine years at the Bernabeu under the name of Galacticos galactico.

Sporting Lisbon first nurtured his talents before Manchester United turned him into a world icon for six years at Old Trafford.

But his real exploits turned the Portuguese into a megastar of the Beautiful Game that is now embarking on a new challenge to a "new stage of his life"

After Five Balloons of Gold and Countless Trophies, as well as more than one goal per game in his day with Real to capture 15 trophies, Ronaldo has nothing left to prove on the pitch as he heads for Turin on a four-year contract. Worth € 30 million per season

His 34 hattricks in Spain are a record for La Liga, but a triple crown that he missed this year was the athlete the better paid off the planet

Ronaldo had been crowned world champion for the past two years, but this time Forbes magazine gave Lionel Messi, his long-time rival, the title to boxer Floyd Mayweather

. knowing that he has still earned $ 108 million in the last 12 months – $ 61 million in salaries and the rest in various mentions.

Accused by Spanish taxman of hiding some of his off-field earnings Ronaldo accepted last month 18.8 million euros to avoid prison

As befits a man of his fame, CR7 account no less than 330 million social media followers – more than any other athlete, which means that sponsors make their mark.

NIKE FOR LIFE [19659003] Among these sponsors are the French telecom giant SFR, the Swiss watchmaker Tag Heuer, the Japanese conglomerate Konami, the oil giant Castrol and the airline Emirates.

This marketing reach is unlikely to reduce it to Jean-Philippe Danglade, author of "Marketing and Celebrities", recently told AFP

that its strongest badociation dates back to 2003, with Nike, with whom he signed a new long-term contract two years ago. The sponsorship contract was worth a minimum of 20 million euros a year and stated that it was "for life".

Marca suggests that if some unspecified goals publicly are met, the annual value of the deal could be worth around 40 million euros.

"It's the best deal I've had in my entire career," he notes

Forbes compared Ronaldo's "bling-bling" image and the More reserved image of Messi.

in 2016 Messi reportedly raised Adidas sales by a $ 53 million esti, the effect Ronaldo raised Nike in the stratosphere of some $ 500 million.

MULTIMILLION MEDIA POST

A simple message Ronaldo to social media can change millions, as evidenced by a post on Instagram After Portugal won the Euro 2016 which according to the platform form of valuation of sports sponsorship Hookit worth $ 5.8 million to Nike

Shares of Juventus on the Milan Stock Exchange have jumped nearly 40% since June 28 when the rumors of Ronaldo's arrival have started to solidify. In 1965, sportsman and entrepreneur Ronaldo also released a dress sheet from the book of the predecessor of Real Galactico and fashion icon, David Beckham, and basketball legend, Michael Jordan, to push the material of sport. at similar heights as the former English star and Jordan, especially with his logo "Jumpman", had reached before him. "19659003" "It's the little black book of illustrated marketing," says Danglade, a researcher at Kedge Business School. The image straddles everything from product to service, via the digital interface

Such a marketing reach is' extremely rare: the airport of Madeira bears his name, it is really impressive "(19659003). The opening of a line of CR7 underwear in his homeland was hardly a start for Ronaldo, who has diversified into the stakes of jeans fashion. , shoes and various accessories.

He teamed up with his country's leading hotel chain, Pestana, for a joint venture to build five CR7 branded hotels, the channel targeting a larger share of the international hotel market. luxury

. Ronaldo can focus on his next job in Italy, showcasing his brand in a country where fashion and football happily coexist in a seemingly tailor-made market for his twilight years on the pitch.