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Dubai based esports organization Galactic Runner announced the appointment of Allan Phang like his Marketing Director (CMO).
Phang joins Galaxy Racer of Southeast Asia esports organization EVOS Sports, where he was the team’s regional marketing and public relations manager.
RELATED: Galaxy Racer Partners with Techxhub
In his new role, Phang will lead the development of Galaxy Racer’s marketing plans with the goal of establishing the brand on a “global scale”. According to the statement, this will be done through new initiatives ranging from advertising partnerships to social media campaigns.
Paul Roy, CEO of Galaxy Racer, spoke of Phang’s appointment in a statement: “Allan is a very experienced business leader with a proven track record, including his vast knowledge and network in the esports ecosystem, which we greatly appreciate.
“As Galaxy Racer evolves into a lifestyle brand, I have confidence in his cross-cultural leadership qualities, his passion for innovative marketing and his forward-thinking mindset, he will be able to bring us through to the next level as we aggressively pursue our global expansion across continents. “
RELATED: Disney Veteran Guenther Hake Joins Galaxy Racer Esports
Founded in 2019, Galaxy Racer currently has eleven teams in total across a variety of titles, including League of Legends, Fortnite, PUBG Mobile, and Counter-Strike: Global Offensive.
In May, the organization partnered with technology distributor Techxhub to provide its PUBG Mobile players with dedicated game rooms equipped with a range of peripherals.
New Galaxy Racer Marketing Director Phang commented: “After interacting with Paul Roy, I realized the enormous potential and plans that Galaxy Racer has in store around the world and I am truly delighted to take on this. new challenge in my career. path.”
“The world of esports and gaming is a booming industry and I believe Galaxy Racer is on track to become a market leader in this space with its integrated 360 approach focused on content and style. of life, as brands and marketers begin to understand the true value of esports and games by connecting with the hard-to-reach demographics of Millennials, Gen Z Digital Natives and Gen Alphas.
Esports Insider Says: Armed with extensive experience in the esports industry, Galaxy Racer seems like a good fit for Phang. It will be interesting to see how the appointment impacts the organization’s efforts in the Middle East and internationally.
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