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Pepsi is the last and largest beverage manufacturer to use gas, while the company today announced the launch of a version of its brand-infused nitrogen soda, called " Nitro Pepsi ".
Under the guidance of categories such as cold coffee, craft beer and tea, beverage drinks and packaged nitro-based beverages have gained increasing popularity in recent years as a means of injecting new sensory experience in familiar drinks. Last month, Starbucks, which distributes RTD brand coffee products in North America through a partnership with PepsiCo, announced it will be offering a cold nitro infusion at all of its US locations. the end of the year.
Nitro Pepsi's ambition is to replicate this consumer experience as the "world's first nitrogen-infused soda" in two varieties: Clbadic Soda and Vanilla.
"We could not be more excited about how far we've come from developing" Nitro Pepsi, "Todd Kaplan, vice president of marketing for Pepsi, said in a press release. "With Pepsi, we strive to deliver the most exciting experiences and offerings to our loyal fans – from exciting marketing programs to breakthrough product innovations. With the creation of the world's first nitro-infused cola, we will be able to introduce a creamier and smoother product, reinventing cola in a way that only Pepsi can offer to a new set of consumers. "
Watch the clip below for a first look at Nitro Pepsi, which the company will begin sampling at "selected events and cultural events," starting with the Super Bowl LIII in Atlanta on February 3rd. Further details will be published shortly, according to the company.
Product images are courtesy of PepsiCo.
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