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Heron Preston designs artwork for album and music video debut
ANGELS, August 2, 2021 / PRNewswire / – Today, the global esports organization Gen.G, in partnership with Korean hip-hop icon Jay Park, rising star pH-1 and producer duo GroovyRoom have unveiled their new original song and new music video for “ALL IN” celebrating the Gen.G team League of Legends Champions Korea (LCK) – debuting at broadcast on August 8 in Gen.G’s match against rival T1.
Under the creative direction of Gen.G’s Executive Brand Ambassador Heron Preston, who designed the artwork for the song and music video, “ALL IN” is a labor of love for the entire team whose genre favorite is Korean hip hop. Jay Park, an Asian-American rapper, singer, songwriter, record producer, dancer and entrepreneur, spent hours during the break talking with the team to understand their passion for the game, their journey and what drove them to compete on the world stage.
“It’s intriguing to see these young players training and going out to put it all on the line,” said Jay Park. “I’m always trying to explore new frontiers, and it’s a privilege to be able to do that with Gen.G With this song ‘ALL IN’, I meant to make sure you give it your all, whether you win or lose, you will have no regrets. “
“It has been an honor to work with one of the icons of the Korean hip hop industry at Jay Park as well as the incredible rising stars of pH-1 and GroovyRoom,” said Arnold hur, Chief Operating Officer of Gen.G. “We are used to working with Korean hip hop artists because our players have always been huge fans of Korean hip hop. When we got to meet Jay, our whole team was both shocked and grateful. of the time Jay has spent understanding what makes our players tick and shows them so much respect for their passion. “
The clip, produced by THECUT Studio, shows a dystopian wilderness that signifies players’ experiences of the pressures of being on stage and their internal struggles as they fight through it. It also shows a large ‘Gen.G army’, representing their fans, who provided them with motivation from a distance during a tough season. Video can be streamed here.
Song Details:
Where to stream the song: Spotify, Apple Music, Melon, genie, Bugs, FLO, VIBE,
Talent: Jay Park, pH-1, GroovyRoom
Artwork by: Heron Preston
Media elements: CONNECT
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SOURCE Gen. G
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