GHACEM will reach the production target of 3 million tons

GHACEM will reach the production target of 3 million tons

GHACEM, a leading cement manufacturer, said the company was striving to reach its target of producing three million tonnes by the end of the year.

This will enable the company to reach its goal of producing and distributing 60 million bags of cement in 2019, said GHACEM's General Manager Morten Gade. Daily chart.

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"Strategically, we know the exact distribution chain. We make sure we know the market segment at every stage of the market, from manufacturing to distributors to retailers to the end consumer, "said Gade after the company's customer appreciation dinner. at the Marriott Hotel in Accra.

Although this is a challenge, he said, the company would look for strategic and innovative ways this year to maintain its market position as the leading cement producer in the country.

Renewed strategy

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Last year, the company produced and distributed approximately 56 million bags of cement and hopes to bring this figure to 60 million by the end of the year.

"It will be more difficult in the present moment, but we will give something more to the customers," he said.

He explained that, even though the company had lost the monopoly as the sole cement maker of the country 19 years ago, the entry into the market of two new manufacturers last year had changed the dynamics of the market , which also changed the company's marketing strategy.

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"When market dynamics change, you also have to change. So we changed our marketing efforts. We acted differently. We have had much closer and closer cooperation with distributors and our direct customers. We managed to maintain our position and our market despite the arrival of two new competitors in the market, "he said.

Asked what the company would do differently to ensure the loyalty of its distributors, he said: "We always make sure we have the best quality cement available on the market and offer it at a very affordable price. ".

Regarding the competitiveness of the price of cement GHACEM compared to others on the market, he said: "If you buy a Rolls Royce or if you buy a TATA, you do not expect to pay the same price".

Success

He said that GHACEM's greatest achievement in all these years has been its commitment to the country's development and not just the growth of the company's core business.

"We have always been the builder of the nation, in that we not only provide quality cement in Ghana and the Ghanaian market, we are also committed to our social responsibilities.

"We have done more than play the game as a cement producer, we have produced quality cement, but at the same time we are also giving something back to society in terms of taxes, port dues, donations to schools, clinics and helping people in need in society so that this kind of balance in GHACEM's corporate philosophy is one of our greatest achievements, "he said.

Commitment

The President of the GHACEM Foundation, Nana Prah Agyensaim VI, who presided over the event, encouraged the company's distributors and direct customers to remain engaged in the company's business activities and to help it grow.

He added that the company has since distributed some 530,000 bags of cement to charities and that this would have been impossible without the commitment of distributors and customers of the company.

"You contribute directly to national development through GHACEM. You played a distinct role in the development of the country, "he said.

Appreciation

With soothing music from the Touch Bay group, event sponsors, consisting of company distributors as well as staff, were lucky enough to spend a joking night and some of them received various award for their loyal service and commitment to society. .

The award for Best Distributor was awarded to Mr. Clement Effah, who praised the GHACEM team.

In a short speech to show his appreciation of the price, he said: "About 4 years ago, I entered the offices of GHACEM with the advice of my sales representative.

Joojo Essuman and Benny Fiifi Eshun and his former senior colleague who drove me to Nana Commercial Director Philip Archer and my mission was to be part of the Ghacem family and fight for a place at the top of their team. distributors working, "he said.