Global consumers spend 800 hours a year on mobile

The time spent by global consumers accessing the mobile internet has increased from 80 minutes a day in 2015 to 130 minutes a day in 2019, according to the Zenith ROI agency.

This equates to an average growth rate of 13% per year and means that consumers around the world currently spend an average of 800 hours per year accessing content via mobile – and that the total should grow to 930 hours by the hour. 2021.

Zenith's latest report on media consumption forecasts, based on data from 57 markets around the world, attributes this rapid growth to more affordable smartphones, faster connectivity, better screens and innovation applications.

However, as most people in developed markets already own a mobile device and ownership is becoming more common in emerging markets, Zenith expects an annual growth in the time that users spend on mobile devices to increase to 8% between 2018 and 2021.

At that time, mobile internet usage is expected to account for 31% of global media consumption, up from 27% this year, but slightly below the 33% guaranteed by traditional television.

This means that traditional television will remain the world's favorite media in two years, although the television audience is expected to grow from 167 minutes per day in 2019 to 165 minutes per day in 2021.

Zenith also notes that the rapid growth in mobile phone use worldwide has raised average media consumption to 479 minutes per day on average, up from 420 minutes in 2013, and that this consumption is expected to increase to 495 minutes a day from here 2021.

But the increase in the number of mobiles from 2014 to 2019 was at the expense of newspapers and magazines (print only) as well as the use of the Internet on desktops.

The average time spent by people reading print newspapers has increased from 17 minutes per day in 2014 to 11 minutes in 2019, while magazine consumption has increased from eight to four times over the same period. Meanwhile, the use of the Internet on desktops has gone from 47 minutes a day to 40 minutes.

However, Zénith found that the radio and the cinema remained "robust", with a listening of the radio pbading of 53 minutes per day to 55 minutes between 2014 and 2019, whereas the demand in China made it possible to pbad the time spent in the cinema an average of 1.8 to 3 minutes a day. .

Comes from Zenith; additional content by ARM staff