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Dublin, Aug 20, 2021 (GLOBE NEWSWIRE) – The “Global Loyalty Management Market (2021-2026) by Solution, Verticals, Organization Type, Deployment, Supply Capacity Type, Application, Geography and impact of COVID-19 with The Ansoff Analysis report, Infogence Competitive Quadrant “has been added to ResearchAndMarkets.com offer.
The global loyalty management market is estimated at USD 8 billion in 2021 and is expected to reach USD 18.17 billion by 2026, with a CAGR of 17.8%.
The global loyalty management market is experiencing significant growth, owing to intensifying competition, increasing customer acquisition costs, implementing a customer-centric approach in all business and reward programs offered by organizations.
Strict government rules and regulations are affecting the growth of the global loyalty management market. Regional government laws such as trade stamp laws, gift certificate laws, privacy and data security laws may restrict the adoption of loyalty programs. The lack of awareness of the rewards of loyalty programs calls into question the growth of the market.
But, the growing investments in loyalty card systems and the rapid adoption of cutting-edge technologies are helping to increase the application of big data and machine learning which is helping to provide opportunities in the loyalty management market. in the future.
Loyalty management enables businesses to retain customers and increase sales and revenue. Companies offer various loyalty programs such as reward points, discounts, offers and gift certificates in banking, grocery, catering, etc. as part of loyalty management. Companies also organize rewards for customers upon purchase. These rewards are designed for customers based on their past purchases to encourage them to make more purchases in the future.
B2C companies are over-adopting loyalty management solutions as these companies attempt to deliver the real benefits of customer experience management to their reputation. The growing demand for Android phones in B2C loyalty programs is also forcing vendors to develop more up-to-date smartphone-oriented programs.
Seasonal discounts and offers as well as free shipping are also the main factors in choosing loyalty programs, especially for retailers. Hence, it creates a huge demand for loyalty management software during festive seasons or special days.
Market dynamics
Conductors
- Upward trend in loyalty programs
- Technological advancement in technology and mobile applications
- The increase in the number of cardholders and the use of reward points
- Growing customer preference for personalization to drive loyalty program adoption
Constraints
- Inconsistent feedback on customer experience
- Strict government regulations
- Lack of awareness of the benefits of loyalty programs
Opportunities
- Increased investments in loyalty system technology
- Growing Application of Big Data and Machine Learning
- The growing importance of customer information in predicting customer intentions
Main topics covered:
1. Description of the report
1.1 Study objectives
1.2 Market definition
1.3 Currency
1.4 years taken into account
1.5 Language
1.6 Key shareholders
2. Research methodology
2.1 Research process
2.2 Data collection and validation
2.3 Market size estimate
2.4 Study hypotheses
2.5 Limitations of the study
3. Executive summary
4. Market overview
4.1 Presentation
4.2 Market dynamics
4.2.1 Drivers
4.2.2 Constraints
4.2.3 Opportunities
4.2.4 Challenges
4.3 Trends
5. Market analysis
5.1 Porter’s five forces analysis
5.2 Impact of COVID-19
5.3 Ansoff matrix analysis
5.4 SWOT analysis
6. Global Loyalty Management Market, By Solution
6.1 Presentation
6.2 B2C
6.3 B2B
6.4 Company
7. Global Loyalty Management Market, By Vertical
7.1 Presentation
7.2 Banking and financial institutions
7.3 Hospitality
7.4 Retail trade and consumer goods
7.5 IT and telecommunications
7.6 Media and entertainment
7.7 Health care
7.8 Manufacturing
8. Global Loyalty Management Market, By Organization Type
8.1 Presentation
8.2 Small and medium-sized enterprises
8.3 Large companies
9. Global loyalty management market, by deployment
9.1 Presentation
9.2 Cloud
9.3 On site
10. Global Loyalty Management Market, By Type of Supply Capacity
10.1 Presentation
10.2 Loyalty marketing
10.3 Design of the loyalty strategy
10.4 Loyalty management
10.5 Analysis and measurement
10.6 Capabilities of the technology platform
10.7 Service delivery capabilities
11. Global Loyalty Management Market, By Application
11.1 Presentation
11.2 Internet
11.3 Mobile
12. Global Loyalty Management Market, By Geography
12.1 Presentation
12.2 North America
12.2.1 United States
12.2.2 Canada
12.2.3 Mexico
12.3 South America
12.3.1 Brazil
12.3.2 Argentina
12.4 Europe
12.4.1 United Kingdom
12.4.2 France
12.4.3 Germany
12.4.4 Italy
12.4.5 Rest of Europe
12.5 Asia-Pacific
12.5.1 China
12.5.2 Japan
12.5.3 India
12.5.4 Australia
12.5.5 Rest of APAC
12.6 Middle East and Africa
13. Competitive landscape
13.1 Competitive quadrant
13.2 Market share analysis
13.3 Competitive scenario
14. Company profiles
- AIMIA Inc.
- Bond Brand Loyalty Inc.
- IBM Company
- Oracle Corporation
- Comarch SA
- SAP SE
- Data Management Epsilon, LLC
- ICF International Inc.
- Kobie Marketing, Inc.
- TIBCO Software Inc.
- MicroStrategy, Inc.
- Apex loyalty
- Veil
- The Lacek Group Inc.
- Paysstone Inc.
- Hair technologies
- Annex cloud
- Brierley Partners
- Fidelity National Information Services, Inc.
- Lumata Group
For more information on this report, visit https://www.researchandmarkets.com/r/g58td3
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