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GO-JEK has chosen Ogilvy Singapore as a public relations and social media partner, joining BLKJ and Havas Media, who have recently been appointed for creative and media roles, respectively.
In a statement to MarketingEmily Poon, managing partner at Ogilvy Singapore, said the agency "could not be more stimulated by this new partnership with GO-JEK Singapore". "[The] The launch of the beta version of the GOJEK Singapore app marked a milestone in our collaboration, which will allow us to collaborate closely on an integrated communications campaign, "said Poon.
This includes public relations and social strategy, which will bring to Singaporean customers the unique history of the brand and its competitive advantage, she added.
Watch Ogilvy's video for the launch of GO-JEK in Singapore:
Yesterday, GO-JEK deployed the beta version of its app on iOS and Android app stores in Singapore, marking the beginning of a gradual rollout across the island, as of More and more driver partners are integrated over time to meet consumer demand. The company recently recruited Archishman Ramasubramanian as Vice President of Marketing in Singapore.
Meanwhile, at Ogilvy, Poon will take over public relations and social skills alongside Matt Collette, his executive director, who recently joined the group as head of social activities.
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