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GoFundMe.com has made a name as an extremely popular platform for people to raise awareness and fundraise for their personal cause. $ 5 billion has been donated to 50 million donors since its launch in 2010. More recently, it has a broader presence working with charities.
It makes it more official today, with the launch of GoFundMe.org. And along with that, he is proposing a new way to donate to greater fundraising efforts via GoFundMe.org Causes, which allows people to make donations that could go to one of the many charities working to support a variety of general causes, initially covering six "persistent projects". "Areas such as animal rescue, K-12 clbadrooms and mental health.
GoFundMe says tax-deductible donations made by people on GoFundMe.org will be donated to hundreds of verified fundraisers and charities related to the cause.
"Together with GoFundMe, we extend the benefits of social fundraising and continue to meet some of the most important needs of our community with tax-deductible donations, "said Yoshi Inoue, CEO of GoFundMe.org. Inoue previously served as legal counsel at GoFundMe. Previously, she had worked at The Life You Can Save, another organization that recommends charities to those who wish to donate but are not sure what to do.
GoFundMe.org is not entirely new: it's the new name of the Direct Impact Fund, which has been working with GoFundMe since 2017 – and previously with Crowdrise, which GoFundMe acquired that year – to help pool funds from events such as natural or man-made disasters, where this has helped to distribute what has been raised to charitable organizations, in order to meet the needs of individuals. It is a registered and registered charitable organization 501 (c) (3).
YouCaring, another acquisition GoFundMe has completed as part of its cause-building effort and charitable giving space, has also been a major platform for larger-scale charitable activities. At one point, he had the distinction of organizing the largest fundraising campaign of all types, on all platforms, with the JJ Watt Relief Fund in the wake of Hurricane Harvey ($ 37 million) . Gathering a platform on which GoFundMe can raise money for larger causes, like this one, which is a charitable organization in itself, is a wise choice.
Renaming and launching Causes This element highlights two areas of development for GoFundMe.
First, it creates a more formal way for those who want to give money to a charity, without knowing what is the best way to do it, to have a more obvious way to do it, separate from the personal causes of GoFundMe.
Second, it underscores GoFundMe's own hope that people will not only badociate it with personal fundraising (sometimes with highly questionable goals) but also with a broader spirit of giving and giving back. This is something he has been working on for some time, for example when he joined former First Lady Michelle Obama for the Global Girls Alliance.
So it's more in the minds of people who sometimes go to platforms like GoFundMe, even if it's not always what they find (the majority of campaigns are reserved for individuals). This is something that Facebook had been wagering on with its own launch of fundraising options for non-profit organizations on its platform several years ago.
"We are determined to bring more people together to support causes of interest," said Raquel Rozas. GoFundMe Marketing Director. "By working with our non-profit branch, GoFundMe.org, we give people the opportunity to give to a subject who is pbadionate about them instead of choosing a single fundraiser to support. "
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